Year
2024
Instructor
Bryan Satalino
What I did
Visual Identity, Verbal Identity, Brand Strategy, 3D Mockups
INK is a distinctive liqueur brand that blends artistry with flavor. (Brand Sprint)
This project started as a two-week brand sprint. Once I developed more knowledge of tools in Figma, I revisited it to build out INK Obsidian, along with a landing and product pages.
Process
First, I started with ideation and mood boards, looking at a handful of liqueur branding examples. That’s when I landed on the idea of INK. Why INK? I wanted something simple, memorable, and easy to market. The idea of “drinking ink” felt bold, a little playful, and something that would stand out—especially to a younger drinking audience. It just clicked.
Brand Strategy & Storytelling
The branding system was designed to scale easily, whether for a single bottle or a full campaign. I built the strategy around the imperfect, expressive nature of hand-drawn ink sketches. That concept became the backbone for the logo’s roughness and helped shape the first three bottles: Amber, Urban, and Arctic.
Digital & Experiential Design
To aid the brand’s presence, I designed a website landing page that introduces INK’s story and product lineup. This digital experience extends the brand’s personality through typography, color choices, and layout. Additionally, I developed 3D mockups for the first three INK Liqueur bottles, showcasing how they would appear with a sophisticated casing option to elevate the product’s presentation and appeal.
Next Steps
Next up, I’m focusing on refining the product lineup and making sure there’s stronger consistency between INK Liqueur and INK Obsidian. I’ll also be prototyping the website and starting user testing to check the flow and overall usability — and if it works well, I’ll keep building from there.
Credits: Unsplash —Adrien Olichon (Professional Images)
INK is a distinctive liqueur brand that blends artistry with flavor. (Brand Sprint)
This project started as a two-week brand sprint. Once I developed more knowledge of tools in Figma, I revisited it to build out INK Obsidian, along with a landing and product pages.
Process
First, I started with ideation and mood boards, looking at a handful of liqueur branding examples. That’s when I landed on the idea of INK. Why INK? I wanted something simple, memorable, and easy to market. The idea of “drinking ink” felt bold, a little playful, and something that would stand out—especially to a younger drinking audience. It just clicked.
Brand Strategy & Storytelling
The branding system was designed to scale easily, whether for a single bottle or a full campaign. I built the strategy around the imperfect, expressive nature of hand-drawn ink sketches. That concept became the backbone for the logo’s roughness and helped shape the first three bottles: Amber, Urban, and Arctic.
Digital & Experiential Design
To aid the brand’s presence, I designed a website landing page that introduces INK’s story and product lineup. This digital experience extends the brand’s personality through typography, color choices, and layout. Additionally, I developed 3D mockups for the first three INK Liqueur bottles, showcasing how they would appear with a sophisticated casing option to elevate the product’s presentation and appeal.
Next Steps
Next up, I’m focusing on refining the product lineup and making sure there’s stronger consistency between INK Liqueur and INK Obsidian. I’ll also be prototyping the website and starting user testing to check the flow and overall usability — and if it works well, I’ll keep building from there.
Credits: Unsplash —Adrien Olichon (Professional Images)
INK is a distinctive liqueur brand that blends artistry with flavor. (Brand Sprint)
This project started as a two-week brand sprint. Once I developed more knowledge of tools in Figma, I revisited it to build out INK Obsidian, along with a landing and product pages.
Process
First, I started with ideation and mood boards, looking at a handful of liqueur branding examples. That’s when I landed on the idea of INK. Why INK? I wanted something simple, memorable, and easy to market. The idea of “drinking ink” felt bold, a little playful, and something that would stand out—especially to a younger drinking audience. It just clicked.
Brand Strategy & Storytelling
The branding system was designed to scale easily, whether for a single bottle or a full campaign. I built the strategy around the imperfect, expressive nature of hand-drawn ink sketches. That concept became the backbone for the logo’s roughness and helped shape the first three bottles: Amber, Urban, and Arctic.
Digital & Experiential Design
To aid the brand’s presence, I designed a website landing page that introduces INK’s story and product lineup. This digital experience extends the brand’s personality through typography, color choices, and layout. Additionally, I developed 3D mockups for the first three INK Liqueur bottles, showcasing how they would appear with a sophisticated casing option to elevate the product’s presentation and appeal.
Next Steps
Next up, I’m focusing on refining the product lineup and making sure there’s stronger consistency between INK Liqueur and INK Obsidian. I’ll also be prototyping the website and starting user testing to check the flow and overall usability — and if it works well, I’ll keep building from there.
Credits: Unsplash —Adrien Olichon (Professional Images)
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