Year
2024
Instructor
Bryan Satalino
What I did
Branding, Animation, App Layout
NOVA is a conceptual music festival
This project explores the discovery and sensory experience of house and techno music. NOVA, meaning a star that suddenly increases in brightness, embodies the euphoric and electrifying energy of the genre—capturing the explosive, cosmic atmosphere that defines the festival’s spirit. NOVA is a festival that takes place inside of Berghain which is a large club in Germany.
Brand / Imagery / Inspiration
Being that the indoor music festival is NOVA, I wanted to continue using space theme things. Taking inspiration from 070 Shake (Modus Vivendi), Tove Lo (Blue Lips), and Swedish House Mafia (Paradise Again) —these albums really helped shape the design of the festival.
Logo
While developing the logo, I created an opportunity to animate it into three distinct variations. These variations can be expanded into a broader visual system, serving as icons or symbols for merchandise, promotional materials, and other festival branding elements. The animations evoke buildup and excitement for the event—the rising anticipation!
Merch
I was able to devlope some cool tickets and posters that users would want to keep after the event. I also quickly mocked up some hoodies for the event as well.
Next Steps
Build out a website to expand the experience of the event. User testing on the app to make sure everything flows and makes sense.
Credit : Some images- Unsplash
NOVA is a conceptual music festival
This project explores the discovery and sensory experience of house and techno music. NOVA, meaning a star that suddenly increases in brightness, embodies the euphoric and electrifying energy of the genre—capturing the explosive, cosmic atmosphere that defines the festival’s spirit. NOVA is a festival that takes place inside of Berghain which is a large club in Germany.
Brand / Imagery / Inspiration
Being that the indoor music festival is NOVA, I wanted to continue using space theme things. Taking inspiration from 070 Shake (Modus Vivendi), Tove Lo (Blue Lips), and Swedish House Mafia (Paradise Again) —these albums really helped shape the design of the festival.
Logo
While developing the logo, I created an opportunity to animate it into three distinct variations. These variations can be expanded into a broader visual system, serving as icons or symbols for merchandise, promotional materials, and other festival branding elements. The animations evoke buildup and excitement for the event—the rising anticipation!
Merch
I was able to devlope some cool tickets and posters that users would want to keep after the event. I also quickly mocked up some hoodies for the event as well.
Next Steps
Build out a website to expand the experience of the event. User testing on the app to make sure everything flows and makes sense.
Credit : Some images- Unsplash
NOVA is a conceptual music festival
This project explores the discovery and sensory experience of house and techno music. NOVA, meaning a star that suddenly increases in brightness, embodies the euphoric and electrifying energy of the genre—capturing the explosive, cosmic atmosphere that defines the festival’s spirit. NOVA is a festival that takes place inside of Berghain which is a large club in Germany.
Brand / Imagery / Inspiration
Being that the indoor music festival is NOVA, I wanted to continue using space theme things. Taking inspiration from 070 Shake (Modus Vivendi), Tove Lo (Blue Lips), and Swedish House Mafia (Paradise Again) —these albums really helped shape the design of the festival.
Logo
While developing the logo, I created an opportunity to animate it into three distinct variations. These variations can be expanded into a broader visual system, serving as icons or symbols for merchandise, promotional materials, and other festival branding elements. The animations evoke buildup and excitement for the event—the rising anticipation!
Merch
I was able to devlope some cool tickets and posters that users would want to keep after the event. I also quickly mocked up some hoodies for the event as well.
Next Steps
Build out a website to expand the experience of the event. User testing on the app to make sure everything flows and makes sense.
Credit : Some images- Unsplash
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